Position Paper Forecast Interiors Revised May 2026 5 min read

On Authorship

A note on generative imagery, the practiced eye, and how to share what inspires you — properly.

Your taste cannot be downloaded.

— Sherry Feeney, Founder
01 / 05

The Designer's Role

You hired Forecast Interiors for two decades of practiced taste — the kind that reads light through a north-facing window in February, that knows how a hand-troweled plaster catches the eye against a flat painted wall, that has lived with the trade-offs of every material and chosen them anyway.

That judgment cannot be downloaded.

02 / 05

The Limits of Generative Imagery

AI tools produce convincing pictures of impossible rooms. Mirrors that do not face anything. Stair treads at fractional dimensions. Patterns that do not repeat. Light that comes from nowhere. They flatter the eye and frustrate the trade.

When a client asks why their kitchen does not look like the AI rendering, the honest answer is usually this: because their kitchen, unlike the rendering, has to be built.

Generative imagery
A designed space
A picture of a room.
A room that can be built.
Light from nowhere.
Light measured at the window.
Materials that do not exist.
Materials sourced, priced, in hand.
A guess at your taste.
A record of your taste, refined.
No budget, no code, no plumbing.
All of them, accounted for.
03 / 05

Inspiration, Not Direction

Bring us what moves you. A hotel lobby in Aix-en-Provence. A grandmother's drapery. A page torn from World of Interiors. A walk through Carmel that you cannot stop thinking about.

What we ask is that you bring it as inspiration — a starting point for conversation — rather than as a finished brief generated by a tool that has never visited your home, measured your light, or sat in the place a sofa needs to live.

04 / 05

How to Share What You Love

Two ways to send the same idea — one gives us your eye, the other gives us a machine's guess at it.

Welcome
  • A Pinterest board with sources noted.
  • Photographs you took yourself.
  • Magazine tear sheets — the older the better.
  • A description of a feeling we should chase.
  • One real room from a real house.
Please don't
  • AI-generated mockups of your room.
  • Layouts produced by a chat assistant.
  • Edited photos of our drawings.
  • Renderings with no sources behind them.
  • A finished design instead of a brief.
05 / 05

On Confidentiality

Please do not upload our renderings, mood boards, source lists, or trade pricing into any AI tool, however casually. Our drawings are work product; our pricing is privileged. What you receive is for you.

We extend the same care to you in return.

Avec respect,

Sherry Feeney

Founder, Forecast Interiors